🥤One Pepsi Black Zero Sugar, Pls!

And Cardano is introducing a new stablecoin

Author

Nisha Ramesh
November 23, 2022

Good Morning Switchers 🤗

👋Welcome to Switch Daily.

It's official! A new algorithmic stablecoin is hitting the streets soon. Cardano and COTI are introducing a new stablecoin named Djed in January next year. This stablecoin will be pegged to the US dollar, backed by Cardano, and will use $SHEN as its reserve coin. Apparently, this coin is being built to serve as a safe haven from volatility in the crypto market. 🙄

BTW, if you like reading this newsletter, give us a shout out on Twitter and get your friends to subscribe. It will mean a great deal to us!

Here’s what we’ve got for you:

  • Market pulse

  • Pepsi plans to drop more NFTs

  • Masti news

  • Meme of the day

Market pulse 📈

The market showing signs of hope ⛅

The crypto market witnessed strength in Tuesday’s session as news of FTX holding $1.24 billion in cash reserves eased investor worry and contagion fears. BTC and ETH are trading higher by 4.19% and 5.16%, respectively, in the last 24 hours. The bullish session for the US equity market, with Nasdaq composite index rising by 1.36%, also supported the crypto market. MATIC is up by 7.46%.

NFT’s are the new billboards 🪧

Brands always look for new ways to connect with their customers. And their newfound love (kinda for the past year) are NFTs. Coz who does’t like NFTs, they make you feel unique and a part of the cool-club. Win win for both the brand and their consumers. 😎

Especially, the food and beverage companies such as Coca Cola, McDonald's, Taco Bell, Lays, Burger King and Pizza Hut have all released their own versions of NFTs in the hopes of attracting younger customers.

They generally dropped NFTs to celebrate milestones, like the McRib NFT McDonald's released to commemorate the sandwich's 40th anniversary. Or Coca Cola did an NFT release to celebrate friendship day 👫 last july.

Pepsi recently added to the Food and Beverage industry’s NFT collection. PepsiCo India teamed up with illustrator Timea Balo to create a set of 20 NFTs on the Polygon blockchain. The word is that this NFT collection is a tribute to the younger generation, who value self-expression and are deeply rooted in technology.

How to get your hands on these NFTs?

Well, they have set up a campaign called #pepsiblackchallege on the social media platform called Moz. If you win this campaign, Pepsi will hook you up with one of the 20 cool ‘Pepsi Black Zero Sugar’ NFTs on the Opensea NFT platform.

BTW this isn’t Pepsi’s first NFT collection either. In December last year, Pepsi announced the ‘Pepsi Mic Drop’ genesis NFT collection. They curated a collection of 1,893 (to mark the year Pepsi was born) unique NFTs and enabled its consumers to mint these free of charge.

Aur Kya? 🤨

The Sandbox, an Ethereum-based metaverse game, will begin its three-part LAND sale on Thursday in partnership with popular brands such as Tony Hawk, Snoop Dog, and Playboy, among others. The upcoming sale will auction 1,967 LANDs.

According to CoinGecko data, Bitcoin has reached its lowest price since November 2020, at $15,649 USD. The latest price drop represents a drop of more than 26% from $21,418 on November 5, before any of FTX's financial issues became public.

The price of XRP has remained stagnant for the past two weeks as whales continue to sell XRP in November. One of the largest whales went on a dumping binge after selling nearly $1 billion in XRP in the past 14 days.

Meme of the day!

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See you tomorrow, folks. 👋

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